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YEKLABS / GEO

What is GEO, and how do you measure visibility in AI answers?

YekLabs ·

Illustration of the connections between an AI answer and its source documents.

Generative engine optimisation, or GEO, examines how a brand and its content are found, cited and described in generative AI answers. Track whether the brand is mentioned, which page is linked and whether the answer represents the website accurately.

Build a test set from real reader questions

“When should I move customer tracking from Excel to a CRM?” is an unbranded discovery question. “What CRM and automation solutions does YekLabs offer?” tests whether the brand is described correctly. Keep the two question types in separate groups. Across languages, wording can change while preserving the question’s intent.

Record comparable test conditions

YekLabs’ measurement approach starts each test in a new chat. Record the date, product and model, language, region and search setting. Repeat under the same conditions when practical. Save the response text and cited source URLs.

In an illustrative test, the brand may be mentioned with only a third-party page as a source. Another answer might link to YekLabs’ CRM article while claiming a feature that is not offered. Record the brand mention and source citation separately, then record the unsupported claim in the accuracy assessment.

Use the findings to guide content changes

If a service is repeatedly described incompletely, try clarifying its scope in the opening section of the relevant page. If readers often ask a question whose answer is scattered across your site, explain it in one guide with a real example and link to it from the service page.

Use the same question set and, where possible, the same conditions before and after publication. Look for changes across subsequent tests. For Google’s generative search features, crawlable, indexable pages offering original information form the foundation of this work.

Checklist

  • Are branded and unbranded questions grouped separately?
  • Are brand mentions, source URLs and accuracy recorded separately?
  • Are the model, language and search setting recorded for comparison?

Sources

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