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Why is my website not showing up on Google?

YekLabs ·

Illustration of a magnifying glass and search results showing how search engines discover web pages.

Start by entering the page’s exact address in Search Console’s URL Inspection tool. If the page is not indexed, examine discovery, crawling and indexing. If it is indexed, look at search queries and impressions. This tells you where to begin.

Can Google discover the page?

Check that the new article is accessible through a normal link on the blog index. Then check whether its URL appears in the sitemap. For example, if your address ends with a slash, using the same address in the sitemap and internal links makes tracking easier. In URL Inspection, review the address known to Google and, when available, how Google discovered it.

Can Google open and evaluate the page?

Use the live URL test to check that the page opens. Resolve an accidental noindex directive, server error or crawling block first. If URL Inspection shows a different Google-selected canonical, check whether internal links and the sitemap point to your preferred address.

Preview environments are typically configured to prevent indexing. If that setting reaches the production site, an article may open in a browser while remaining excluded from Google’s index. Run the inspection against the actual published address.

Is the page indexed but missing from your expected searches?

Filter the Performance report by the exact page address. Which queries generate impressions? For the query you are targeting, do the title and introduction answer the reader’s question? Someone searching “When should I move to a CRM?” may be looking for signs that help them decide.

For a new article, record the inspection date and status. Once a technical issue is resolved, test the live address again and use an up-to-date sitemap. Review early impressions later with the same page filter.

Checklist

  • Does the exact production URL open in URL Inspection?
  • Do internal links, the sitemap and canonical point to the same URL?
  • Have you reviewed queries and impressions for an indexed page?

Sources

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